CGTC Alumni Creates Successful Business with Food Truck
Central Georgia Technical College alumni Jason Truelove recently founded “Mighty Meatballs,” an Atlanta-based Food Truck business. Mighty Meatballs has been mentioned on both Mobile Cuisine and Eater Atlanta and is also a member of the Atlanta Street Food Coalition.
After receiving his degree from CGTC in Hotel/Restaurant/Tourism Management, Truelove, along with his brother Sean, came up with the mobile meatball factory concept in the summer of 2011. With years of restaurant experience and their appreciation for food, it only made sense for the Truelove brothers to create Mighty Meatballs. To Jason and Sean, the ultimate comfort food is their 101 year-old great grandmother, Clementina Morvillo’s, celebrated Italian meatballs. They were, and still are, the most anticipated dish at every family gathering. The Truelove brothers are bringing Morvillo’s recipe to the streets along with fresh new twists on the meatball sandwich.
The Truelove brothers began serving in April of this year and are currently busy enough to begin hiring employees and are working seven days a week. Jason says he is very grateful for the sudden success – “Most of the advertising used within the street food scene is through social media. We are able to use Facebook and Twitter to communicate with our followers daily. We are able to post our locations and any specials we may have. It is a wonderful and inexpensive advertising tool.” For updates, you can follow @Mighty_Meatball on Twitter.
Recently, the brothers were offered a one-year renewable contract with Auburn University to serve meals to students on campus during the week and to serve at all of Auburn’s home games. They will be in Auburn until May and will return to Atlanta for the summer.
Truelove said he owes much of his business success to his technical education. “My time at CGTC helped build our food truck business by enforcing my desire to succeed in the hospitality industry. I focused on making sure I obtained those vital skills for any small business to succeed while at CGTC (i.e. Accounting, Marketing, and Communications). Before CGTC I had not been exposed to this essential knowledge for any business to succeed and I thank CGTC for that.”
|Submitted by Rebecca Ledford
September 20, 2012
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