|
MARKETING MANAGEMENT (MM02)
The Marketing Management program is designed to prepare students
for employment in a variety of positions in today's marketing and
management fields. The Marketing Management program provides learning
opportunities that introduce, develop, and reinforce academic and
occupational knowledge, skills, and attitudes required for job acquisition,
retention, and advancement. Additionally, the program provides opportunities
to upgrade present knowledge and skills or to retrain in the area
of marketing management. Graduates of the program receive a Marketing
Management degree with specializations in marketing administration,
entrepreneurship, or retail management.
| Diploma |
| Program Length |
88 Credit Hours |
| Education Requirements |
High School graduate or GED recipient |
| Entrance Dates |
Quarterly |
| Offered |
Macon Campus |
|
|
Marketing Management Curriculum
|
| |
|
Credit Hours
|
| General Education Core Courses |
18
|
| ENG 111 |
Business English |
5
|
| ENG 112 |
Business Communications |
5
|
| EMP 100 |
Interpersonal Relationships and Professional Development |
3
|
| MAT 111 |
Business Math |
5
|
| |
|
|
| Occupational Courses |
38
|
| ACC 101 |
Principles of Accounting I |
6
|
| ACC 155 |
Legal Environment of Business |
5
|
| MKT 100 |
Introduction to Marketing |
5
|
| MKT 101 |
Principles of Management |
5
|
| MKT 104 |
Principles of Economics |
5
|
| MKT 106 |
Fundamentals of Selling |
5
|
| MKT 108 |
Advertising |
4
|
| SCT 100 |
Introduction to Microcomputers |
3
|
| |
|
|
| |
Choose one of three specializations:
|
|
| Marketing Administration Specialization |
32
|
| MKT 107 |
Buying |
5
|
| MKT 109 |
Visual Merchandising |
4
|
| MKT 110 |
Entrepreneurship |
8
|
| MKT 130 |
Marketing Administration OBI I |
3
|
MKT 131
|
Marketing Administration OBI II |
3
|
| XXX xxx |
Elective(s) |
9
|
| |
|
|
| Entrepreneurship Specialization |
32
|
| ACC 102 |
Principles of Accounting II |
6
|
MKT 110
|
Entrepreneurship |
8
|
| MKT 122 |
Merchandising Management |
5
|
MKT 123
|
Small Business Management |
5
|
MKT 134
|
Entrepreneurship OBI I |
3
|
| MKT 135 |
Entrepreneurship OBI II |
3
|
XXX xxx
|
Elective(s) |
2
|
| |
|
|
| Retail Management Specialization |
32
|
| MKT 107 |
Buying |
5
|
MKT 109
|
Visual Merchandising |
4
|
MKT 125
|
Retail Operations Management |
5
|
MKT 136
|
Retail Management OBI I |
3
|
MKT 137
|
Retail Management OBI II |
3
|
XXX xxx
|
Elective(s) |
12
|
| |
Total Hours
|
90
|
|
