The Marketing Management program is designed to prepare students
for employment in a variety of positions in today's marketing and
management fields. The Marketing Management program provides learning
opportunities that introduce, develop, and reinforce academic and
occupational knowledge, skills, and attitudes required for job acquisition,
retention, and advancement. Additionally, the program provides opportunities
to upgrade present knowledge and skills or to retrain in the area
of marketing management. Graduates of the program receive a Marketing
Management degree with specializations in marketing administration,
entrepreneurship, or retail management.
|
Marketing Management Curriculum
|
| |
|
Credit Hours
|
| General Education Core Courses |
30
|
| Area I - Humanities/Fine Arts |
|
| ENG 1101 |
Composition and Rhetoric |
5
|
| HUM 1101 |
Introduction to Humanities |
5
|
| SPC 1101 |
Public Speaking |
5
|
| |
|
|
| Area II - Social/Behavioral Sciences |
|
| PSY 1101 | Introduction to Psychology |
5
|
| ECO 1101 |
Principles of Economics |
5
|
| |
OR |
|
| ECO 2105 |
Principles of Macroeconomics |
5
|
| |
|
|
| Area III - Natural Sciences/Mathematics |
|
| MAT 1111 |
College Algebra |
5
|
| |
OR |
|
| MAT 1101 |
Mathematical Modeling |
5
|
| |
OR |
|
| MAT 1100 | Quantitative Skills and Reasoning |
5
|
| |
|
|
| Occupational Courses |
38
|
| ACC 1101 |
Principles of Accounting I |
6
|
| ACC 2155 |
Legal Environment of Business |
5
|
| |
OR |
|
| MKT 103 |
Business Law |
5
|
| MKT 100 |
Introduction to Marketing |
5
|
| MKT 101 |
Principles of Management |
5
|
| MKT 106 |
Fundamentals of Selling |
5
|
| MKT 108 |
Advertising |
4
|
| MKT 122 |
Merchandising Management |
5
|
| SCT 100 |
Introduction to Microcomputers |
3
|
| |
|
|
| |
Choose one of three specializations:
|
|
| Marketing Administration Specialization |
25
|
| MKT 109 |
Visual Merchandising |
4
|
| MKT 110 |
Entrepreneurship |
8
|
| MKT 130 |
Marketing Administration OBI I |
3
|
MKT 131
|
Marketing Administration OBI II |
3
|
| XXX xxx |
Elective(s) |
7
|
| |
|
|
| Entrepreneurship Specialization |
25
|
| ACC 1102 |
Principles of Accounting II |
6
|
MKT 110
|
Entrepreneurship |
8
|
MKT 123
|
Small Business Management |
5
|
MKT 134
|
Entrepreneurship OBI I |
3
|
XXX xxx
|
Elective(s) |
3
|
| |
|
|
| Retail Management Specialization |
25
|
MKT 109
|
Visual Merchandising |
4
|
MKT 125
|
Retail Operations Management |
5
|
MKT 136
|
Retail Management OBI I |
3
|
MKT 137
|
Retail Management OBI II |
3
|
XXX xxx
|
Elective(s) |
10
|
| |
Total Hours
|
93
|
