MARKETING MANAGEMENT (MM12)

The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing diploma with specializations in Marketing Management, Entrepreneurship, Retail Management, E-Business, Professional Selling, and Sports Marketing.

Diploma Program
Program Length 55 Credit Hours
Education Requirements High School graduate or GED recipient; minimum age: 16
Entrance Dates Every Semester
Offered Macon Campus

Marketing Diploma Curriculum
 

Credit Hours

General Education Core Courses 8
Area I - Language Arts/Communication  
  Choose one (1) of the following English courses:
ENGL 1010

ENGL 1101
Fundamentals of English I
OR
Composition and Rhetoric
3

(3)
Area III - Natural Sciences/Mathematics
  Choose one (1) of the following Mathematics courses:
MATH 1011

MATH 1100

MATH 1101

MATH 1111
Business Math
OR
Quantitative Skills and Reasoning
OR
Mathematical Modeling
OR
College Algebra
3

(3)

(3)

(3)
  Choose one (1) of the following two courses:
EMPL 1000 Interpersonal Relations and Professional Development 2
PSYC 1010 Basic Psychology 3
     
Occupational Courses 36
ACCT 1100 Financial Accounting I 4
BUSN 1190 Digital Technologies in Business 2
COMP 1000 Introduction to Computers 3
MKTG 1100 Principles of Marketing 3
MKTG 1130 Business Regulations and Compliance 3
MKTG 1160 Professional Selling 3
MKTG 1190 Integrated Marketing Communications 3
MKTG 2090 Marketing Research 3
XXXX xxxx Elective (MKTG xxxx, BUSN xxxx, MGMT xxxx, SCMA xxxx, ACCT xxxx, or BAFN xxxx) 3
     
Choose one course from the following two courses:  
BUSN 1300 Introduction to Business 3
MGMT 1100 Principles of Management 3
   
Choose two of the following three courses:  
MKTG 2000 Global Marketing 3
MKTG 2290 Marketing Internship/Practicum 3
MKTG 2300 Marketing Management 3
     
CHOOSE ONE OF SIX SPECIALIZATIONS  
     
Marketing Management Specialization 12
MKTG 1370 Consumer Behavior 3
MKTG 2060 Marketing Channels 3
MKTG xxxx Marketing Elective 3
Choose one of the following two courses:  
MKTG 1210 Services Marketing 3
MKTG 2070 Buying and Merchandising (3)
   
Entrepreneurship Specialization 12
MKTG 2010 Small Business Management 3
MKTG 2210 Entrepreneurship 6
Select one of the following two courses:  
MKTG 1210 Services Marketing 3
MKTG 2070 Buying and Merchandising (3)
   
E-Business Specialization 11
BUSN 2170 Web Page Design 2
MKTG 2210 Entrepreneurship 6
Choose one of the following two courses:  
MKTG 1210 Services Marketing 3
MKTG 2070 Buying and Merchandising 3
   
Retail Management Specialization 12
MKTG 1270 Visual Merchandising 3
MKTG 1370 Consumer Behavior 3
MKTG 2070 Buying and Merchandising 3
MKTG 2270 Retail Operations Management 3
   
Professional Selling Specialization 12
MKTG 1210 Services Marketing 3
MKTG 1370 Consumer Behavior 3
MKTG 2060 Marketing Channels 3
MKTG 2160 Advanced Selling 3
   
Social Media Marketing Specialization 12
MKTG 2500 Exploring Social Media 3
MKTG 2550 Analyzing Social Media 3
MKTG 1370 Consumer Behavior 3
MKTG xxxx Marketing Elective 3
   
Sports Marketing Specialization 12
MKTG 1280 Introduction to Sports and Recreation Management 3
MKTG 2080 Regulations and Compliance in Sports 3
MKTG 2180 Principles of Sports Marketing 3
MKTG 2280 Sports Management 3
     
  Total Hours 55